Alix Earle Cast in Significant Role for Benson Boone's "The Time of My Life" Music Video

Pop artist Benson Boone has personally recruited influencer and media personality Alix Earle for a significant role in his music video for "The Time of My Life," according to sources with direct knowledge of the project. The specific details of her character and storyline remain confidential, though production is expected to begin imminently.

The Collaboration

Boone and Earle first crossed paths at the American Music Awards, establishing a foundation for what now appears to be a major creative partnership. Rather than a fleeting cameo, Earle's involvement carries substantial weight within the video's narrative structure. Industry observers noted early clues when a teaser for the single featured Earle's Sports Illustrated Swimsuit cover, prompting fan speculation about her participation before official confirmation emerged.

Earle's Expanding Entertainment Portfolio

The casting continues Earle's trajectory beyond social media platforms. Over recent years, she has competed on Dancing With the Stars, secured a 2026 Sports Illustrated Swimsuit cover alongside Hilary Duff, Tiffany Haddish, and Nicole Williams English, and established an upcoming Netflix reality series titled Earle Meets World. In 2024, she appeared in The Kid LAROI's music video for "Girls," demonstrating her growing presence in mainstream pop production.

This assignment positions her alongside established artists in high-production music projects, marking a progression from her original platform as a TikTok creator. The collaboration represents a strategic move by both parties to reach broader audiences through the music-video medium.