Dallas Cowboys Cheerleaders Add Kendra Scott Earrings as First Official Jewelry in Uniform History

The Dallas Cowboys Cheerleaders have introduced the Kendra Scott Bella Stud Earrings as official uniform jewelry, marking a historic first for the 36-member squad. The collaboration introduces the first standardized earring specifically designed for the team's iconic game-day ensemble. The move represents a significant evolution of the cheerleaders' signature Western-inspired look, which has traditionally featured minimal jewelry such as small pearls or diamond studs.

The Collaboration and Design

The partnership between Kendra Scott and the Dallas Cowboys Cheerleaders builds on the success of their initial joint collection launched the previous year. The Austin-based jewelry company has created a new lineup of designs specifically for the squad's 2026–2027 season performances. According to Kendra Scott, the collaboration holds particular significance as both organizations share deep roots in Texas. "As a Texas-founded company, this collaboration is especially meaningful because it brings together two iconic brands with deep roots in our home state," Scott stated.

The Bella Stud features cubic zirconia accents surrounding a custom-cut crystal center, delivering what the designer describes as a glamorous yet versatile aesthetic. Priced at $85, the earrings combine classic design principles with contemporary styling. Scott emphasized that the piece was intentionally created to stand the test of time: "The Bella Stud is classic and versatile. As designers, we know the most iconic pieces stand the test of time. The Dallas Cowboys uniform is one of them — a symbol of heritage, confidence and American style."

Significance for the DCC Legacy

Dallas Cowboys Cheerleaders Director Kelli Finglass underscored the intentionality behind incorporating jewelry into the squad's uniform. "Uniforms tell a story before we ever dance. In the world of the Dallas Cowboys Cheerleaders, every line, every color and every stitch has purpose," Finglass explained. "When you include a piece of jewelry, it isn't about decoration, it's about intention." She noted that the earrings function as a refined finishing touch rather than a distraction from the ensemble.

The broader collection celebrates individual expression while maintaining the squad's cohesive identity. The campaign features DCC members Allison Khong, Camille Sturdivant, Jenna Waller, and Kylie Dickson, highlighting how modern jewelry design can enhance the cheerleaders' traditional aesthetic. Beyond earrings, the collection includes additional statement pieces inspired by Texas pride, stadium lights, and game-day energy, allowing fans to recreate the cheerleaders' look beyond the stadium itself.