Jannik Sinner's Girlfriend Laila Hasanovic Launches Tanning Brand While Supporting Tennis Champion

Jannik Sinner's girlfriend Laila Hasanovic is establishing herself as a significant entrepreneur in the beauty sector, independent of her relationship with the world's number one-ranked tennis player. The Danish model and influencer founded NRD55, a skincare and tanning product line, drawing on more than a decade of experience in fashion and beauty. Hasanovic recently promoted her brand during Wimbledon, sharing a makeup-free look featuring her own tanning drops on social media hours before Sinner's high-profile match against Novak Djokovic.

Who Is Laila Hasanovic?

Born and raised in Denmark, Hasanovic has built a career spanning modeling, social media influence, and now product development. Before entering her relationship with Sinner, she gained public recognition for previously dating Formula 1 driver Mick Schumacher, a connection that kept her in the entertainment spotlight. However, Hasanovic has consistently positioned her business ventures as her primary focus, creating a professional identity distinct from her romantic partnerships.

The NRD55 Beauty Line

Hasanovic developed NRD55 based on her Scandinavian aesthetic philosophy, emphasizing natural simplicity and subtle enhancement. The brand specializes in tanning face drops and body mousse manufactured in Denmark, marketed as products that create a natural glow without heavy makeup or bronzer application. The company's official description notes that Hasanovic "grew up surrounded by the quiet aesthetics of the North, where beauty is often defined by simplicity, soft tones, and a natural sense of balance." Her product line reflects this minimalist approach, positioning NRD55 as a brand designed to enhance natural skin rather than mask it with excessive cosmetics.

Sinner's Recent Relationship History

Sinner confirmed his relationship with Hasanovic in 2025 after ending his previous relationship with Russian tennis player Anna Kalinskaya. The Italian champion previously dated Italian model Maria Braccini from 2020 to 2024. In interviews, Sinner has acknowledged the challenges of maintaining relationships while competing at the professional level, stating that he travels extensively and maintains intense focus during tournaments. He also noted that many top-ranked tennis players maintain families alongside their athletic careers.

Independence Within the Spotlight

Despite dating one of tennis's biggest names, Hasanovic has maintained her own commercial and professional identity. Her visibility at major tournaments provides exposure for her beauty brand, yet her business foundation rests on years of industry experience rather than celebrity association alone. The fact that she promoted NRD55 during Wimbledon—one of tennis's most-watched events—demonstrates how she leverages high-profile moments for legitimate business purposes while continuing to build her entrepreneurial portfolio independently.