Mars Launches Dye-Free M&M's in August as Company Grapples with Blue Color Challenge
Mars plans to introduce naturally dyed M&M's in August, marking the first major reformulation of the 85-year-old candy in its history, though blue and brown varieties will be noticeably absent from initial shipments. The absence stems from technical and cost barriers the company encountered when attempting to replicate these colors using natural ingredients rather than synthetic dyes. The move reflects mounting pressure from federal health officials and state regulators demanding the removal of …









