Marvel Rivals launches Age of Ultron event as part of Path to Doomsday campaign leading to December film release

Marvel Rivals is rolling out a new Age of Ultron player-versus-environment mode beginning July 30, marking the second phase of an expansive Path to Doomsday campaign designed to build momentum toward the theatrical release of Avengers: Doomsday in December. NetEase Games has confirmed the update will introduce PvE gameplay centered on defending Avengers Tower from waves of Ultron robots, accompanied by story cinematics and character dialogue. The event represents the latest installment in a multi-phase initiative that launched earlier in the year with an Avengers-themed mode.

Event Details and Content Rollout

The Age of Ultron mode will place players in the iconic Avengers Tower, where Captain America, Black Widow, Iron Man, and Hulk engage against Ultron's forces. The specific structure, objectives, and reward mechanics remain undisclosed, though NetEase Games indicated that details would become available as the launch date approaches. Beyond the core PvE experience, the update introduces cosmetics tied to the 2015 film, with both Ultron and Scarlet Witch receiving Age of Ultron-inspired skins.

Concurrent with the main event, Spider-Man and Hulk will receive additional cosmetics on July 31, timed to celebrate Spider-Man: Brand New Day content rather than the Ultron narrative. A limited-time Spider-Man Day storefront opens July 31 through August 13, featuring classic web-slinger looks and the Peter Parker: The Photographer bundle. NetEase Games has also confirmed an in-person component, with a continuous screening of Age of Ultron scenes in Times Square paired with photo opportunities at the Avengers' Gift Shop location.

Path to Doomsday Campaign Timeline

The Path to Doomsday initiative operates as a multi-phase event spanning several months. Phase one, which ran from late April through late May, drew inspiration from the first Avengers film. Based on that schedule, the current Age of Ultron phase is expected to remain active for approximately one month, concluding near the end of August. NetEase Games has confirmed that two additional phases, themed to Avengers: Infinity War and Avengers: Endgame respectively, will roll out before the theatrical Doomsday release. Details regarding these upcoming phases have not yet been disclosed.

The esports landscape also factors into the campaign, with Marvel Rivals IGNITE mid-season finals currently underway in Los Angeles. Players can earn in-game drops by watching matches through the in-game esports page or official live streams, with the main competition proceeding as teams compete for the 2026 season championship.