Sandals Resorts Launches Jamaica Independence Day Campaign with Travel Advisor Incentives
The promotion coincides with the reopening of three Jamaica resorts following a US$200 million transformation. EDT exclusively for registered travel advisors.
Sandals Resorts is celebrating Jamaica Independence Day with a month-long promotional campaign targeting Canadian travel advisors, offering cash bonuses up to US$100 and increased commission rates ahead of three major property reopenings. The initiative runs through August and includes a virtual event on August 6 showcasing the three reimagined Jamaica destinations that have undergone significant renovations.
Campaign Details and Incentive Structure
Travel advisors booking six-night stays or longer to Sandals South Coast, Sandals Montego Bay, or Sandals Caribbean Cay can earn enhanced compensation throughout August. The promotion offers cash bonuses and up to 4% bonus commission on eligible new bookings made through the Sandals Travel Advisor Portal or Unique Vacations Canada reservations team. Specific bonus amounts vary depending on booking dates and property selection, with the highest incentives available for bookings across multiple travel periods through 2026.
The three properties have undergone a US$200 million transformation and are scheduled to reopen later in the year. Sandals Caribbean Cay, formerly known as Sandals Royal Caribbean, is among the properties receiving major upgrades as part of the company's broader Jamaica revival strategy. The promotion excludes contracted group bookings, loyalty bookings, co-branded reservations, and military or first responder discounts.
Virtual Celebration and Resort Updates
On Jamaica Independence Day, August 6, Sandals is hosting a livestream event at 2 p.m. EDT exclusively for registered travel advisors. The virtual celebration will feature general managers from all three properties and Marsha-Ann Donaldson, Director of Weddings and Romance. Participants will receive detailed updates on the reimagined resorts, learn about exclusive consumer booking incentives, and have opportunities to win complimentary resort stays. Registration for the event is open through the company's travel advisor portal.
Which Sandals resorts are included in this Jamaica Independence Day promotion?+
How much commission can Canadian travel advisors earn?+
What is the total investment in the Jamaica resort renovations?+
When is the Jamaica Independence Day virtual event?+
Are there booking restrictions on this promotion?+
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