Diddy's Twin Daughters Launch Fashion Brand While Father Serves Prison Sentence

Diddy's twin daughters Jessie and D'Lila Combs have officially launched their streetwear label 12TWINTY1 while their father remains incarcerated at FCI Fort Dix serving a 50-month sentence on charges of transportation to engage in prostitution. The 19-year-olds assert their fashion venture began approximately three years ago, predating his legal troubles and representing a genuine business ambition separate from his public controversies.

Building a Brand Under Scrutiny

The twins face a distinctive challenge: leveraging the visibility of the Combs surname while establishing independent professional identities. D'Lila articulated this balancing act directly: "His press is his press and our press is our press. Our journey is separate. We try to stay positive, and we're focused on what we're building."

The sisters explained that their fashion interests developed early, shaped by exposure to style through their family. Their late mother, model Kim Porter, and their father both influenced their aesthetic sensibilities before her death in 2018. The twins continued developing their brand concept after graduating high school last year, steadily refining their debut collection rather than abandoning it amid family circumstances.

The 777 Launch Collection

Their inaugural drop, branded 777, carries personal significance rooted in family history. The number references the seven-minute interval between the twins' births, while seven also represented a meaningful number for both Porter and their father. The collection features accessible pricing, ranging from $34 tank tops to $119 hoodies, positioning the line within the casual streetwear market.

According to reports, Diddy has remained engaged with the project from behind bars, providing guidance based on his extensive experience building the Sean John fashion brand. Jessie noted his supportive stance: "He's very proud of us. We've gone to him for guidance many times, and he's been incredibly helpful."